Posted April 10th, 2008 by shally

Previously searches on Zoominfo were limited to the typical fields found in most databases: Company, Industry, Geography, Job Title, etc. A new search functionality extends your sourcing scope further into the “context” of where names are found.

Why is this cool and useful?


You can now focus on the keywords found in and around the mention of an individual on press releases, news sites, and the usual Zoominfo sources. What this means is that when you are searching for “Mechanical Engineers” you can now specify Robotics for example and find people who are Mechanical Engineers but mentioned in the context of a page or article about robotics.

Given that most people don’t get that specific in their job titles (for example Robotics Mechanical Engineer) this means we can narrow our search based on the proximity of relevant key terms. What it comes down to is efficiency via filtering. You no longer have to read and/or guess the context of the original page in order to ascertain your prospect is in the correct industry.

Where does this come from?

In press releases, articles, blog postings, and other web-based content the words appear as part of the “conversation” where an individual name and title is also quoted. ZoomInfo collects these sources of information on an ongoing basis from the web and collates them into a person’s profile. Now with Web References Search you can search the entire text of these pages in conjunction with someone’s Job Title, Industry, and Company.

This is in Beta stage and you should see the search below the regular Company and Title search fields on the left hand side once you log in. This feature is free to those who already subscribe to Zoominfo’s PowerSearch

Happy CyberSleuthing!