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"Although Shally is what you could call an "old timer" in this business because he's been doing it so long, he certainly brings to the table "ahead of the game" thinking / tactics and leaves his clients with a "why did it take us so long to do this" feeling. His training and strategy consulting services are highly recommended."
To build a search plan - Start at the Client site to learn more about products, buzz words etc... Go to Hoovers.com and determine who their top competitors are. Visit their sites and repeat the process.